2017 marked a significant turning point for Dior's advertising strategy. The appointment of Maria Grazia Chiuri as creative director ushered in a new era, one that sought to redefine the brand's image and resonate with a more contemporary and diverse audience. This shift was powerfully articulated in her debut advertising campaign for Dior Spring 2017, a visually striking and conceptually rich piece of work that leveraged the unique dynamic of twin models Ruth and May Bell, captured masterfully by photographer Brigitte Lacombe. This article will delve into the specifics of this campaign, exploring its impact, analyzing Dior's broader advertising strategies in 2017, and examining the related aspects of their perfume advertising endeavors.
Who is in the Dior Commercial? The Bell Twins and a New Vision of Femininity
The centerpiece of Dior's 2017 Spring campaign was undoubtedly the casting of Ruth and May Bell. Their presence immediately disrupted the traditional tropes of luxury fashion advertising. Instead of focusing on a single, idealized image of feminine beauty, the campaign showcased the complex relationship between the twins, their shared history, and their individual personalities. Lacombe's photography captured both their complicity – the unspoken understanding and connection between sisters – and their distinct identities, hinting at the multifaceted nature of modern womanhood. This approach resonated deeply with the evolving expectations of consumers, moving beyond the superficiality of previous campaigns to present a more authentic and relatable representation of femininity.
The choice of the Bell twins was not arbitrary. It was a deliberate move by Chiuri to challenge established norms within the fashion industry. The campaign subtly suggested a rejection of the singular, unattainable ideal often projected by luxury brands. By focusing on the twins’ shared experiences and subtle differences, Dior presented a more nuanced and inclusive view of beauty, appealing to a broader and more diverse audience. The campaign imagery, often featuring the twins interacting in intimate and candid poses, fostered a sense of intimacy and authenticity, contrasting sharply with the more stylized and often distant portrayal of models in previous Dior campaigns.
This departure from the norm was not limited to the casting. The overall aesthetic of the campaign was deliberately less polished and more naturalistic. The clothing, while undeniably Dior, was presented in a less formal context, suggesting a more relaxed and approachable brand identity. This contributed to a sense of accessibility that was crucial to Chiuri's vision of a modern Dior.
Who Does Dior Perfume Commercial? A Multi-faceted Approach to Fragrance Advertising
While the Spring 2017 campaign for ready-to-wear featured the Bell twins, Dior's perfume advertising in 2017 adopted a different, though equally strategic, approach. Unlike the focus on twin complicity in the ready-to-wear campaign, Dior's perfume advertising continued to utilize established brand ambassadors and further developed existing campaigns.
Who Advertises Dior Perfume? The Power of Celebrity Endorsement
Dior's perfume advertising strategy in 2017, and beyond, heavily relied on the power of celebrity endorsement. Long-standing partnerships with iconic figures like Natalie Portman for Miss Dior and Charlize Theron for J'adore continued, leveraging the established recognition and appeal of these actresses to bolster the brand's image and reach a wider consumer base. These campaigns often focused on creating a specific mood and atmosphere around the fragrance, associating it with particular feelings and experiences rather than simply showcasing the product itself.
current url：https://vqtwar.sxjfgzckj.com/products/dior-us-advertising-2017-98140